Take a graphic designer spending a mild evening of mid September at DogA, the Norwegian Centre for Design and Architecture. Nothing extraordinary here, except that the location is actually Café Transformator and Magne Illsaas is dressed in chef whites, speaking in front of 35 people about the appetizer he has just prepared.
In every town, village and country there is an important role played by farmers, chefs and consumers. Every part is as important as the other. They cannot survive by themselves. In Ålesund, a small west coast city in Norway, there’s about 120 small producers scattered around small islands, narrow valleys, and in the countryside.